Social Media Manager vs. Social Media Agency

What's the Difference?

We know that the world has been spending a lot of time online lately, which means that it's now more important than ever that brands have a robust online presence. That's where the "social media people" come in, right? That might seem like a catch-all phrase because, well, it is.

But it's a tiny bit more complicated than that. If you know, you know, and if you don't, we're here to break it down for you.

When working on increasing your online presence and building a following that can convert to customers, there are mainly two approaches for finding the right "social media people" that can collaborate with your brand to accomplish that.

Pencils up, friends, because we're going to give you the low-down on the real difference between a Social Media Manager and a Social Media Agency.

What is a Social Media Manager?

To put it simply, a social media manager is typically an in-house individual who creates and distributes content on behalf of a business or organization. They also manage engagement, which can include replying to comments, updating profile info, and monitoring DMs.

The person in the social media manager role typically wears a lot of hats to get this done. They have to start by creating content ideas, getting in touch with any influencers, moving on to photography or graphic design (unless they outsource), and then writing the caption/copy and, finally, scheduling the post.

Whew, even just reading that felt exhausting, didn't it?

There are a few things that the average in-house social media manager lacks, however. And that's where a social media agency can pick up the slack, as well as offering an onslaught of additional services.

What is a Social Media Agency?

A social media agency is a team of individuals who work together to create and distribute content and engage with customers on behalf of a number of clients.

Okay, so it doesn't sound all that different. But wait! There's more.

Each person on the team at a social media agency has their own unique roles that allow them to create a finished and polished product. Take Haus, for example. The individual members of our team have their own areas of expertise, like photography, content creation or curation, copywriting, and advertising, that they bring to the table to make the process go off without a hitch.

This collaboration is essential to our productivity. If there's a hiccup, a post has to pass over multiple sets of eyes before it even gets close to being scheduled. That's quality control right there! It also allows us to create a more thorough content strategy for our clients. Since we complete the creative and marketing aspects under one (virtual) roof, it enables us to cultivate and execute a comprehensive strategy where the moving parts all work together flawlessly.

The strategy ALWAYS comes together thanks to our distinct disciplines. Every element blends because we're each responsible for and are the authority on our particular tasks. We leave no boxes unchecked.

And because social media agencies are a completely separate entity from their clients, it allows us to approach devising strategy and creating content with a fresh, outside-of-the-box perspective. Rather than getting stuck in the "bubble" of the brand, we can give a valuable second opinion on your brand voice and identity, as well as present hidden opportunities that a social media manager may have otherwise missed.

Not only that, we're dedicated to providing the best-of-the-best content because content is what we do. We're dedicated to our craft, and better yet, we require no extra training because this is our bread and butter.  

Of course, we couldn't accomplish anything without a deep understanding of our clients and the ever-changing digital landscape. Our knowledge of digital best practices helps us synthesize a brand's particular goals and optimize their approach on social media.  Basically, social media agencies do it all in a more strategic, concise, and cohesive way, thanks to our collaboration. We give you a leg up on the competition, thanks to our expertise.  

So, next time you want to nail down the differences between the types of "social media people" that are available to you, remember, it's all in the details.